Hoppy

Hoppy is a brand-new, ABl-exclusive app that puts the world of beer into users’  pockets. It is a simple and easy-to-use learning app that offers everything from friendly  competition to earning Beercoin.

Because beer is fun, we believe learning about beer should be fun, too. That’s why  we’ve built Hoppy as a learning game — incorporating daily challenges and prizing.

While using Hoppy, users will notice right away that they can earn Beercoin. Beercoin  is our brand-new digital currency that users earn living all things beer, whether it’s online or in real life. With Beercoin, users can potentially earn a variety of swag like, T-shirts, hats, glassware, tickets to events, and more. We want to expand what users can do to earn Beercoin but, for now, there are  three ways:

• Learning about beer on Hoppy

• Completing daily challenges

• Checking into events like Hoppy Hours and festivals

Busch Fathers Day

We found a dad, Joe Grey, in the small town of Cherry Valley, NY. Our team created hundreds of local ads to help Joe tell his family he “just wants Busch for Father’s Day”. We filmed everything, including the set-up to the family’s reactions – and created a highly shareable video that helped get the word out to families everywhere – dad’s just want Busch for Father’s Day.

Working quite scrappy, our production team stayed in an AirBNB 30 min outside of town, filmed with a single camera man, and edited the spot (edit, cc, mix) in a week and a few days. The end result was 3 shorts, 5 social media posts, a 10 second TV spot (run during NASCAR), and the YouTube version above.

PNC MoBot

PNCs MoBot was an interactive Facebook messenger bot that would educate users on the small things in life that can help them save money! Users would be able to chat with MoBot on a daily, weekly, or monthly basis – answering guided questions, sending saving tips, and providing reminders. Our team worked with Run Dexter as a bot platform and an internal developer.

Digital Banners

I have produced hundreds of digital banners – starting from the creative brief to trafficking. Below are some examples of static and animated, standard, and dynamic banners I have worked on.

Social Media

Below are some examples of social media executions I have produced for Facebook and Instagram. Working with our internal editing team, SteelHead.