Resume
PRODUCT, CUSTOMER EXPERIENCE & INNOVATION
Defining, aligning, and developing innovative customer-centric products supporting company-wide objectives and driving results. Fostering a highly collaborative and inclusive environment for all team members to perform at their highest potential, delivering features supporting a clear path of prioritized initiatives.
EXPERIENCE
Wheels Up | New York, NY | Principal Product, Customer Experience & Innovation | September 2022 - Current
Product ownership and release strategy of new business enhancements connecting customers to suppliers.
Manage direct reports supporting the execution and delivery of customer-valued features supporting key company initiatives.
Wheels Up | New York, NY | Senior Product, Customer Experience | November 2020 - September 2022
Oversight of digital customer experience driving deliverables resulting in a 68% YoY increase in MAU and a 20% YoY increase in shop-to-book conversion.
Owned two-year re-architecture and UI redesign delivering 2.0 backend driven customer apps & website, 66% decrease in steps to book, 16 new digital features, 10% decrease in operational team emails and phone calls, 30% increase in members with digital booking.
Defined and aligned cross-department digital vision and scalability strategy via roadmap dedicated to empowering customers with self-service booking & travel management tools.
Wheels Up | New York, NY | Product | June 2019 - November 2020
Delivered industry-changing “single search” private aviation booking experience connecting known and unknown aircraft supply to customers and operational team earning digital booking revenue topping $1.5B in the first 2 years post-launch.
Released monthly enhancements to digital platform including a 30% increase in promotional aircraft purchase opportunities while eliminating secondary FMS for the operational team to monitor.
DEUTSCH | New York, NY | Digital Producer | June 2018 - June 2019
Increased AB Inbev employee satisfaction and improved office culture by producing the app, Hoppy, for employees to gain beer knowledge via timed games, earning digital badges, and receiving prizes. 80% NYC office adoption rate within the first 4 months post-release.
Responsible for ABInbev & ACUVUE digital deliverables via internal full-stack development and content teams. Deliverables include social media content, monthly app & web enhancements, and bug oversight.
Clients Include: ABInbev, Budweiser, Acuvue, J&J Attune, Busch Beer, DraftKings, New Business
DEUTSCH | New York, NY | Associate Digital Producer | July 2017 - June 2018
DEUTSCH | Production Assistant | June - August 2015, June - August 2016
Improved customer support experience and 9% increased engagement via PNC support bot answering questions, assisting with financial literacy, and driving increased DAU to PNC’s financial literature blog.
Assisted with the execution and delivery of the new digitally assisted Taco Bell experience including a new app and connected in-store experiences piloted in Los Angeles, CA, and rolled out globally.
Clients Include: Siemens, PNC, Sherwin Williams, Taco Bell, Green Giant, Target, Sherwin Williams, New Business
TOOLS
Jira, Mixpanel, Tableau, Salesforce, Figma, InVision, Sketch, Usertesting.com, Monday, After Effects
Education
The University Of Connecticut | Bachelor Of Arts, Digital Media And Design
Concentration in Digital Strategies For Business
Awards
ABI Hoppy: Shorty Awards
Winner In Ux/Ui, Gamification
Finalist In Food & Beverage