Wheels Up
Enhancements through the years as Product, owning the Customer Experience & Innovation
Delivered industry-changing “single search” private aviation booking experience connecting known and unknown aircraft supply to customers and operational team earning digital booking revenue topping $1.5B in the first 2 years post-launch.
Oversight of digital customer experience (iOS & Android and Web) driving deliverables resulting in YoY 68% increase in MAU and YoY 20% increase shop-to-book ratio.
Owned two-year re-architecture and UI redesign delivering 2.0 customer apps & website fully BE driven, 66% decrease in steps to book, 16 new digital features, 10% decrease in operational team emails and phone calls, 30% increase in members with digital booking.
Defined and aligned cross-department digital vision and scalability strategy via roadmap dedicated to empowering customers with self-service booking & travel management tools.